Marketing of innovations

Descipline Marketing of innovations
Faculty Faculty of Economics
Faculty URL
Language English
Degree Master
Credits 5
Semester 2
Description The course focuses at teaching students with theoretical knowledge and practical skills in modern approaches to marketing of innovations. The course enables to develop strategies for obtaining products with improved quality characteristics, providing quality services, organizing new production processes with  more efficient management system, improving models of business, management methods of employment etc. The discipline is focused to achieve the ability to develop marketing strategy of a market entity and ways of its realization taking into account interfunctional connections, ability to manage projects and implement their results in the field of marketing activities.    
Teachers Prygara Olga Yuriivna
International Economy and Marketing Department, Faculty of Economics,
Taras Shevchenko National University of Kyiv,
Vasylkivska str. 90a, Kyiv, 03022
Author: admin